Let's talk about your fantasies
Most ads that grace your Facebook or Instagram feed are available every business owner's fantasy: additional money with a heckuva lot less work… receive money to be you… utilize this 3-step formula to finally find true freedom.
All of the ads look pretty quite similar because they're selling an outcome — an outcome that inspires one to buy. There are photos of beautiful destinations. There are videos with soft, natural lighting. There are charts that only point upward.
What most ads leave out is how it's all going to come to fruition
Sure, you may find blog posts, email courses, and webinars that can let you know more about what are the outcomes between now and full fantasy realization. But the facts have been in the product they're selling or the service they're offering.
And rightfully so! Once you yourself have something that's the potential to generate the very best fantasy, you will need to absolutely receive money for that.
Obviously, what comes concerning the “now” and full fantasy realization — that's where our brains start to play tricks on us.
This doesn't just happen with business training or services, either. It happens anytime someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… actually, most consumer industries are about fantasy fulfillment.
We know so it will require time and work to generate our dream outcome. We know you could have detours to check out and mistakes made. We know it's never quite as easy and straightforward as it seems.
We fixate on the fantasy and forget reality.
Now while we're fixating on the fantasy, we get careless. We assume which our dream of working from the beach, traveling full-time, putting the kids through college, or — say — creating a custom tiny house in the Flathead Valley of Montana is merely right nearby and we become our success is really a foregone conclusion.
This is where in fact the story starts with today's guest, Tommy Griffith.
Tommy will be the founder of ClickMinded , a comprehensive digital marketing training company that started being an easy, in-person SEO workshop.
I'll let Tommy inform you the whole story — but suffice to mention so it provides leaving a most useful wishes at Airbnb, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.
And the story — a pleased one — ends with quite a unexpected proceed to bring the business into its next stage.
Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the types of his execution.
Now, let's discover what works for Tommy Griffith!
Comments
Post a Comment